People can interact more and more with their apps, they can also increase their advertising business orĪdd new services that generate money for advertisers. Their interest in or attention to other applications. Integrating three communication apps under one infrastructure, Facebook aims toĮnsure that all users remain within its ecosystem and do not interfere with
Facebook also takes intoĪccount that people want fast, simple, trusted and private messaging. Other than a conversation participant gets them. This will give Facebook better control over security and privacy issues, and users will be able to send messages across platforms.Įnd-to-end encryption of applications that protects messages so that no one All three apps will continue to function as stand-alone applications, but their technological “guts” will be integrated and unified. Facebook announced that is planning to unify the backend infrastructure for its messaging suite WhatsApp, Instagram, and Messenger in order to allow users to chat across apps.įacebook Messenger, Instagram Messenger and WhatsApp today are used by more than 2.6 billion people worldwide.
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